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E for Effort

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Eforeffort_headshot
Trade:
Paper Printers
Locale:
Brooklyn, NY

"The Loose Leaf apparel line is based on the widely-known notebook paper –– we turned this nostalgic design into an all-over screenprint that's printed by hand."

Beka and Rachel had always loved making things by hand –– naturally, this included crafting and creating with that old elementary-school standby, loose leaf paper. And thus, when they combined forces in 2010, it was to design a screenprint based on the simple white paper with blue horizontal lines and a red margin. The design is printed by hand onto both sides of the super soft, high-quality shirts and totes –– and printing mistakes? You'll often find them wearing 'em. For inspiration, the duo riffs on those things and patterns that are ubiquitous, functional and nostalgic –– stripes never looked so glamorous.

beka & rachel's goods

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