Trade: Music-Inspired Entrepreneurs
Locale: Lynnfield, Massachusetts
“Life is Short. Play it Loud. While that saying has a music connotation, for us it was more a simple expression that captured how important taking some chances in life is. It's never easy to start any venture, creative or otherwise, but if you feel passionate about pursuing something, take the plunge and give it a shot.”
Music is the thread that runs through all that Casey and Mark do, from their inspiration and brand design to their favorite social cause — supporting the preservation of music programs in schools. It’s the 1960s and 70s-era tunes that they’re most inspired by, the freethinking, folk rock musicians that informed their tagline, “Life is Short. Play it Loud.” To create their designs, Mark and Casey sit down with a few of their favorite classic albums, maybe a beer or two, and soak in the revolutionary lyrics. Infused into their seemingly simple designs is the spirit of songs from that era, with small details paying homage to rock ‘n’ roll: carefully labeled knobs, a pair of drumsticks as a decorative element, slightly distressed printing.< less
goods by encore apparel co.
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