Trade: Spice Market Mixers
“Evan is a veteran of the spice market, so he’s constantly experimenting with new combinations, creating small batches of seasonings and rubs for friends and family. We have samples arriving daily, the possibilities are endless. It’s mad science!”
When you walk through the door of Greenpoint Trading Co.’s nondescript warehouse on an all-but anonymous street in Brooklyn, the first thing that hits you is the smell. It’s pungent and rich, mouth-wateringly meaty, a mixture of paprika and coriander and garlic and more. In the most innocent and awesome way, it kinda transports you from the Breaking Bad-esque setting (you know, with commercial mixers, industrial metal tubs, even a three-wheeled forklift) to a festive BBQ on a lovely summer day.
Founders Kimmee Arndt and Evan Hoffman began blending last year, creating herbal offerings for a relatively staid spice market. “We love coming up with new blends – taking typical seasonings and changing them up to make them our own,” explains Arndt. Flavors are intentionally reminiscent of the couple’s experiences; the all-purpose BBQ rub Black Bear, for example, was named after a campsite in New York’s Catskill Mountains and designed to complement a full range of fire-friendly meals. Sounds a lot more like picturesque grilling out with the family rather than fictional ex-professors making, well, you probably know that plot line by now. < less
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