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Reductivist Inc.

1403618517
Reductivist_headshot
Trade:
Tool Inventor
Locale:
Bushwick, Brooklyn

β€œTo come up with a truly new idea, first define a problem. Then, immerse yourself in it β€” become the user, and talk to as many people about it as possible. You will then be able to think critically about the solution.”

Jonathan doesn't buy the whole notion that the best of ideas come from a random "Aha" moment. Rather, he's of the opinion that an investment of time and deep thought is what usually does the trick. And after a few of those idea incubation sessions, Jonathan came up with his absurdly handy multi-tool, dubbed the "Ringtool". It's a compact, ultra-light tool that has a long list of uses, a list that grows even longer with each person that uses it. From roadside bike repairs to beer opening, this handy little guy is the tool for the job.

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