Trade: Poncho Perfectors
Locale: Laurel Canyon, L.A.
“The first time you wear your Señor Tyrone, you understand its effortless comfort and chic. The next time you wear it, it’ll be essential to your wardrobe and your way of dressing.”
The story of the Señor Tyrone poncho involves two family-run businesses on two continents in two very different cultures. Rob was working in the mountains of Ecuador, teaching indigenous peoples to grow shade-grown cacao with an NGO (yeah, ya know, just another day at the office). On the last day, he bought some textiles from a local family and brought them home for his wife Cindy, who fell pretty hard for them. Eventually, he went back to track down the family who owned the loom and they formed an awesome alliance, bringing the poncho to people. Originally worn by the gauchos, the cowboys of Patagonia, the uber-utilitarian poncho was adopted by workers all over South America long ago. Señor Tyrone just updated it with a lighter weight, synthetic fabric that has the look of the wool original, but is easier to wear (read: not scratchy) and easier to take care of. A poncho. A scarf. A wrap. A serape. Call it what you will—but you aren’t going to want to take it off.< less
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