Smarty Pants Paper Co.

letterpress printer
Knoxville, TN

"I like to see people's reactions when they are shopping for my cards – I feel like I've done a good job when people are laughing or nudging their friends to point out the card that caught their eye."

Kate's letterpress business banks one one fact and one fact alone: A lot people appreciate a bad joke. Her lighthearted messages are meant to amuse, so her best gauge of success is watching people's reactions to her work. If someone laughs or nudges their friend or lets out a small snortle (it's a laugh and a chortle), she knows her mission has been accomplished.