And, of course, the fine print:
Get free shipping on your next order when you spend over $100. The discount will be automatically applied to your purchase; no promo code required. The subtotal of your purchase must be $100.01 or greater after any promotional discounts have been applied. Additional fees such as tax or shipping and handling do not apply toward your minimum subtotal requirement of $100.01. Offer applies to standard shipping only. Certain items that require additional shipping and handling are excluded from this promotion and do not apply towards your $100.01 subtotal minimum. Offer subject to change.
Kate's letterpress business banks one one fact and one fact alone: A lot people appreciate a bad joke. Her lighthearted messages are meant to amuse, so her best gauge of success is watching people's reactions to her work. If someone laughs or nudges their friend or lets out a small snortle (it's a laugh and a chortle), she knows her mission has been accomplished.