Trade: Beer bakers
Locale: Nashville, Tennessee
“You add one beer to our mix, stir it, put it in the oven and bake it. Your result is bread you can brag about without the inconvenience.”
Here’s a recipe we can get behind: Add beer, stir, bake. This poetically simple set of directions grace each bag of Soberdough, a beer bread mix that is the brainchild of rad mother-son team Veronica and Jordan. Here’s how it went down: They met up for their weekly lunch and Jordan, a lover of fine craft beers, told his mom, a long-time baker and accomplished entrepreneur, about a local brewery tour he’d just been on. She was duly impressed with the amount of, well, craft that went into the process. He said, “You have wine and cheese. I have beer and bread.” That off-hand sentence made a little light flick on in his mom’s head. There was a family recipe for beer bread that could capitalize on both of their interests. After lots of testing and tasting and branding and (yes) boozing in a community kitchen, their scrumptious bread mixes hit the market. And many more people hit the gym (or so we guess).
goods by soberdough
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