And, of course, the fine print:
Get free shipping on your next order when you spend over $100. The discount will be automatically applied to your purchase; no promo code required. The subtotal of your purchase must be $100.01 or greater after any promotional discounts have been applied. Additional fees such as tax or shipping and handling do not apply toward your minimum subtotal requirement of $100.01. Offer applies to standard shipping only. Certain items that require additional shipping and handling are excluded from this promotion and do not apply towards your $100.01 subtotal minimum. Offer subject to change.
Reaching for the 'wow factor' is nothing new. But Lance? He aims for the 'how factor'. When someone walks up and looks at his single-piece wooden iPhone cases, he wants them to mutter, "now, how did he do that?" as they turn them over in their hands. Each case is initially machine cut, but Lance hand-sands, hand-finishes and inspects each and every one of them. His single-piece design was one of the first like it – the grain of the wood is uninterrupted as it artfully combines an old-world, natural look with the cutting-edge technology of the iPhone. (Even if you only use it for managing virtual farms.)