N.S.E.West Co.

N.S.E.West Co.



Pride Printer


Oakland, CA

about N.S.E.West Co.

“We believe that when people truly identify with where they live and have pride of place, they will do everything they can to make their communities better.”

Angela & Co’s local lovin’ tees grew out of a little project called Oaklandish, which was proof positive that a simple, well-designed t-shirt can rally people and build city identity in a major way. The expanded line is, of course, meant to evoke the same warm, fuzzy pride of place. The challenge is to take local icons and represent them in a new and artistic way. What they go for is a little somethin’ they call the “second read”—they slip little insider surprises into the design, so when you give them a closer look, a that’s-my-hood chuckle awaits. show more