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Wooed_headshot
Trade:
Wood Shaders
Locale:
San Francisco

“There’s something inspirational about transforming old and weathered wood into something new and useful. It strikes a chord within our collective soul and reminds us that life not only has a cycle, but is on that can be extended if we are resourceful and use our imagination.”

It’s about being one with nature. And no, we’re not talking about eating bark and living in a yurt, but being resourceful with the gifts of good ol’ Mother Nature. Joh and Julia were looking for a unique way to give back to the natural world that has given so much. They also needed a smart outlet for their creativity that could inspire people. Their first pair of sunglasses (the “La Mer” style, for those who are wondering) were a huge hit in beautiful rosewood. So they formed a company to reflect their organic vision, one that could provide others with a functional, modern way to see the world. (You get what we’re hinting at here, right? SUNGLASSES.) Wooed glasses are a way for people to be reconnected to nature in their daily lifestyle. And look (heyyo!) oh-so-cool doing so.