It’s not often that your clothes give you a confidence booster. Started up by the always stylish Eryn Eddy Erickson, So Worth Loving spreads the love with their cute tees and empowering manifesto — to encourage others to love themselves. Which makes them, well, pretty lovable in our book.

Eryn had been doing the ol’ 9-5 plus making music for a while with the same empowering message. At one point, via Tumblr as usual, she asked her fans to send in t-shirts for her to spray paint. “I started buying stencils and spray paint from my craft room and I just started spray painting shirts that said, ‘So Worth Loving,’ said Eryn. “Then I started my blog on Tumblr where I gave my home address and I asked everyone to send me their shirts so I could spray paint ‘So Worth Loving’ on them for free. I just wanted people to wear this message and start a conversation about why they felt unworthy of love. It was so crazy for me at the time, the lack of people that knew that they had value and that they were worth loving.”

Since her humble Tumblr days, she’s been busy nurturing So Worth Loving into a full-blown business, producing t-shirts and other SWL products for the better part of three years. Most of the products are produced here in the U.S. with cotton blends and 100% cotton soft tees. All the printing is done locally, too – by the good folks at Dangerpress. “I love Danger Press. They’ve always said, ‘We are a team!’ They’ve been really involved in helping us develop as a company, which has been really cool.” (Sounds like they’ve got the right spirit to us.)

When she’s not out and about around town or jet-setting around the country, you can often find Eryn in her new office space at the Foster ATL , where the So Worth Loving team conducts all of their business. The spots around town she loves the most? “I think Atlanta is the hub for small businesses that are just blooming. My favorite hangout spot is Taproom Coffee, where I can put my headphones on and not distract my team with other ideas. I love Holy Taco in East Atlanta.That’s where I live, so I love how it’s starting to transform and there are a lot of creatives moving in. I feel like it’s unknown, almost like a little secret.”

Currently, So Worth Loving is settling in on their new space at Foster, a new co-working space for creatives near Ponce City Market. The new space will be their place of business and where they will fulfill orders, but more exciting, it will also be their new showroom. Just in time for the holidays, the new showroom will be open on Small Business Saturday and then, every Friday, starting Dec. 5, from 1 p.m. - 6 p.m. Stay tuned for their anniversary details coming up next month and whole new line of fun socks, sweaters, baseball tees, and beanies.

Scoutmob contributor Muriel Vega is a lifetime resident of ATL and full-time authorian legend, as well as a pie enthusiast. She has a dog that may be a meme and really loves to travel. You can read more of her work at the website that she co-edits, Common Creativ ATL.