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Roll & Tumble

1380124132
Rolledit_headshot
Trade:
Letterpress Traditionalists
Locale:
Little Rock, AR

“We feel like what makes us unique is that we do everything by hand, we don’t use our computer for any part of the design process… It’s all traditional."

Professional eavesdroppers and true craftspeople, Caleb and Christie fell into a love affair with letterpress quite by accident. They’d both been working artists for 10 years, but doing a neighbor’s wedding invitations gave them a chance to study under a real live Letterpressing legend. Unlike many letterpressers, they don’t use a computer for any part of the process. First they take their inspiration from bits of pop culture and overheard conversations. Then they jot down drafts in a notebook, hand-cut woodblocks themselves and hand-set all of the type before giving their ancient old Vandercock press a pull. Working with 100-year-old equipment is not without its challenges. There are the effects of the cold, the heat, the humidity—and there’s no undo button to hit.

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