And, of course, the fine print:
Get free shipping on your next order when you spend over $100. The discount will be automatically applied to your purchase; no promo code required. The subtotal of your purchase must be $100.01 or greater after any promotional discounts have been applied. Additional fees such as tax or shipping and handling do not apply toward your minimum subtotal requirement of $100.01. Offer applies to standard shipping only; not valid on expedited shipping. Certain items that require additional shipping and handling are excluded from this promotion and do not apply towards your $100.01 subtotal minimum. Offer subject to change.
If you live in NYC (or Chicago or San Francisco or any fine metropolis) and are of the peddling population, you must own a helmet. And chances are, it’s pretty bulky and ugly. That’s why Danielle thought she’d paint her own helmet: to “camouflage” its total drabness. She expanded the line to fit other cyclist’s personalities and tastes—hoping to inspire the hip and fashionable to wear their dang helmets. Each one’s a blank canvas that she transforms by hand with acrylic paint and ink in realistic, surrealist designs. And that unique little work of art that whizzes by, they won’t even see the boring helmet.