Right under our collective nose, a beloved Clinton Street restaurant is amidst transformation at the hands of a gaggle of local SVA students.
Back in September, eight SVA students formed a design group called 21thru24 as part of the “Life Insurance” class taught by Doug Jaeger, who also co-founded JaegarSloan at 55 Clinton Street. Under his tutelage, the team became a full-blown agency tasked with re-branding the traditional UK gastropub known as Clerkenwell. Now more than two months on, the project is finally nearing completion.
One student involved in 21thru24, Liz Vautour, tells us that Jaeger approached Kiwi owner Stefan Ching after learning of his desire to re-tool the restaurant. In working with 21thru24, Ching decided to transform the business model at 49 Clinton Street to a “butcher meets beer” concept. Ultimately, this meant changing everything from the interior decor to the menu offerings. Now the new vision is coming to pass. The class final, if you will.
Keep reading about Clerkenwell (and get other news from the LES) at Bowery Boogie.