New York's subway system is celebrated for being one of the best, most efficient in the world. It's also known for being less than fashionable. To say the least. Well, buck up, daily riders who, for some reason, have a problem with the metro's lack of panache: amNewYork reports that the MTA is making moves to upgrade the vendors stationed within New York's underground maze. “It’s a new approach,” says Kevin Ortiz, MTA spokesman. “We're looking to attract a new wave of edgy and stylish vendors that put some thought into their stores' design.”
The first signs of this "new approach" popped up last week, when Grast, a high-end tee shirt and novelty store, opened in the 42nd St. and 8th Ave. station near Port Authority. While the hot new shops will certainly add another level of entertainment to the morning commute, they'll also generate revenue for the city of New York. Close to 350 retailers (mostly newsstands) already fork over about $70 million in rent and fees to NYC for their underground locations and the city is eager to bring in more. But if that means swankier stores to browse between train transfers, we're definitely not tryin' to stick it to "the man."
MTA = Chic?
Wednesday, Aug. 18, 2010
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